What Businesses Can Learn From @ThatKevinSmith About Social Media
Kevin Smith (who uses the name @thatkevinsmith on Twitter), the indie film director who gave us Clerks and Dogma is on the cutting edge of utilizing social media for marketing and business owners should follow his lead if they are serious about growing their business cost effectively. At first glance, it may seem odd that … Read more
A New Paradigm In Advertising
You know, most times you don’t normally see the beginning of a tidal wave forming. However, if one is tuned in properly and is listening to the right things, you could get lucky and start to connect the dots before you reach the tipping point on something big every once in a while. I could be wrong, but … Read more
Peter Shankman gets it…and So Should You!
It comes as no surprise that “social media” is the hot buzz word in the world of marketing. It’s the IT thing right now. And any marketer or sales executive or even corporate CEO worth his salt is looking around his office to find someone who can explain this phenomenon to him. He realizes that his … Read more
R.E.M. Is Back
R.E.M returns this week with their first album since Accelerate was released in 2008. I have been a huge fan of R.E.M since their early 80′s heydays; I own nearly every album of theirs. But I have to confess, in recent years I have been less enthralled with the group. Not for any particular reason, … Read more
A Coffee Break Teaser
I came across this box at my local Starbucks today and I was intrigued. I thought this was a really good, cheap way to build anticipation for an announcement from the coffee mavens. What could be more simple, a plain brown box you can buy for pennies at a Staples with a relatively simple label … Read more
Hype–It Isn’t Necessarily A Bad Thing
I watched the movie “Exit Through the Gift Shop” recently. I liked it; it was a look inside the rarely seen world of street art (aka Graffiti). The artist Banksy purportedly made the movie, although there is some debate if Banksy exists or if there are a number of artists who all work collectively under … Read more
A New Path
I have begun traveling down a new path this past week. For years I have thought to myself, I love to write–I really wish I could do that as a job. I tought about it…and thought about it…and thought about it. Well this week I am doing it. The ball started in motion a few … Read more
